bhc Chicken, Kakao Shopping Live Mobile Gift Cards Sold Out in 15 Minutes
[Asia Economy Reporter Moon Hyewon] bhc Chicken announced on the 13th that it sold out all mobile chicken gift certificates within 15 minutes on Kakao Shopping Live.
To celebrate Chobok, bhc Chicken sold mobile chicken gift certificates at a 5,000 KRW discount through a 90-minute Kakao Shopping Live broadcast from 7:30 PM to 9:00 PM on the 10th. On that day, bhc Chicken's Kakao Shopping Live recorded a cumulative 130,358 visitors, 9,212 concurrent viewers, and total sales of 280 million KRW.
The products were composed of set menus including four types: Bburinkle, Matchoking, Goldking, Habanero Poteking Fried Chicken, and a 1.25L cola. bhc Chicken planned a limited quantity of 13,000 sets, selling 5,000 sets of three types excluding the Bburinkle set in advance the day before the broadcast, and offering an additional 8,000 sets on the day of the broadcast.
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The 5,000 sets sold in advance were sold out on the 9th. On the day of the broadcast, all 8,000 sets prepared were sold within 15 minutes. An additional 2,000 sets secured were also sold out within one minute.
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