"Listening to New Songs with Giga Genie" Genie Music Diversifies Streaming Platforms

AI Speaker 'Giga Genie' for Music Listening via Voice Activation Used in New Song Marketing

[Asia Economy Reporter Eunmo Koo] Artist new song marketing utilizing the strength of AI speakers that enable immediate music listening through voice commands has been attempted for the first time in the industry.

Genie Music announced on the 12th that an event using KT Giga Genie’s voice commands has been ongoing since the 30th of last month. After activating Giga Genie, if you say “Play a song good to listen to on a rainy day,” Epic High’s new song “A Song Good to Listen to on a Rainy Day” will be played, and you can enter the event.

Recently, music streaming is played not only on smartphones but also on various devices. In particular, streaming through AI speakers like Giga Genie has increased significantly; in June alone, the voice command “Play a song good to listen to on a rainy day” increased sixfold compared to the same period last year.

The diversification of streaming platforms is also evident in statistics over the past year (July 2020 to June 2021). Streaming counts through connected devices such as smart devices, AI speakers, and connected cars increased by 27% compared to last year (July 2019 to June 2020). The digital music device market share of connected devices is 10.1%, nearly double that of PCs (5.1%).

Among connected devices, AI speakers account for the largest share (72%), while smart devices (20.1%) and connected cars (2.8%) also show steady usage growth.

Lee Sangheon, Head of Strategic Marketing at Genie Music, said, “Genie Music collaborated with KT Giga Genie to utilize AI speakers as a new tool for artist new song marketing. Considering that AI speakers make music listening easy through voice commands, we plan to conduct marketing using various connected devices.”

This content was produced with the assistance of AI translation services.