‘Ediya Kombucha’ Surpasses 1 Million Bottles Sold

Ediya Coffee Kombucha. Photo by Ediya Coffee

[Asia Economy Reporter Moon Hyewon] ‘Ediya Kombucha,’ gaining popularity for its refreshing tangy taste during the hot summer, has surpassed a cumulative sales volume of 1 million bottles since its launch.

On the 12th, Ediya Coffee analyzed data from its nationwide franchise stores and found that sales of ‘Ediya Kombucha’ in the first half of this year (January to June) increased by 171% compared to the same period last year. As of last month, sales rose by 68% compared to the same month last year, and cumulative sales exceeded 1 million bottles.

Launched in July 2019 by Ediya Coffee, Ediya Kombucha is a beverage made by fermenting green tea, black tea, and others, characterized by a sweet and sour fruit flavor and a sparkling refreshing sensation. It comes in two flavors: Peach Mango and Green Grape Lemon.

Kombucha caused a sensation as it became known that famous domestic and international celebrities drink it instead of water, and with the prolonged COVID-19 pandemic, consumers’ interest in health has increased, making it a hot topic once again. Additionally, as consumers’ beverage selection criteria have recently changed, kombucha, which can be enjoyed without the burden of regular carbonated drinks, has become a new trend.

This content was produced with the assistance of AI translation services.