Lotte Food and Startup Freshcode Hold Joint Event for 'Chef Food Seven Days Plan'

[Asia Economy Reporter Seungjin Lee] Lotte Food is strengthening its collaboration with startups by conducting a joint event with FreshCode.

On the 12th, Lotte Food announced that it will hold a discount promotion for seven types of meal management lunchboxes from the ‘Chefood Seven Days Plan’ in partnership with FreshCode, a startup specializing in same-day delivery of ready meals.

This joint event with FreshCode covers all seven types of Chefood Seven Days Plan meal management lunchboxes. Customers can purchase the Chefood Seven Days Plan lunchboxes at a 20% discounted price through FreshCode. For the seven-item bundle set, the discount rate is 30%, offering greater benefits. The event runs until the 19th.

Lotte Food’s Chefood Seven Days Plan is a meal management product. Compared to a 210g bowl of rice, which contains approximately 304 kcal (based on the Ministry of Food and Drug Safety’s food nutrition database), the Chefood Seven Days Plan is composed of 285 to 345 kcal. It also contains a rich amount of dietary fiber for health. The menu variety makes it easy to maintain consistent meal management without getting bored.

Since its launch on FreshCode last month, the Chefood Seven Days Plan lunchboxes have received a positive response with a customer rating of 4.9 out of 5. Accordingly, Lotte Food and FreshCode are strengthening their collaboration by introducing Pasteur dairy products following the meal management lunchboxes. Recently, Lotte Food listed Pasteur products on FreshCode, including ▲2 types of milk ▲2 types of fermented milk ▲1 type of juice. Customer ratings for Pasteur products are also positive, ranging from 4.9 to a perfect score of 5.

Customers’ positive experiences with fast and convenient delivery have also contributed to the high ratings. Using FreshCode’s representative service, ‘FcoSpot’ delivery, orders placed before 9:30 a.m. can be received at the designated location by lunchtime on the same day free of charge. FreshCode is steadily increasing the number of FcoSpots to improve customer accessibility. Currently, about 1,900 FcoSpots operate in Seoul and Pangyo areas. Various delivery options such as quick delivery, dawn delivery, and nationwide courier delivery are also provided.

Meanwhile, Lotte Group, including Lotte Food, continues to foster food tech startups to secure future food markets. In June, Lotte Ventures selected six startups for the first batch of the ‘Future Diet’ project, which aims to nurture startups with the potential to innovate the future food and beverage industry ecosystem. The six selected companies are expected to attract investments of up to 200 million KRW from Lotte Ventures and can utilize the research and development infrastructure of Lotte Central Research Institute.

A Lotte Food official said, “Through collaboration with FreshCode, we were able to offer customers the innovative experience of same-day lunch delivery,” adding, “We are considering various startup collaborations that can deliver innovation not only in delivery but also in products and services.”

This content was produced with the assistance of AI translation services.