"LX Jiin Unveils New Brand Advertisement 'Designing Empathy'"

Photo by LX Hausys

[Asia Economy Reporter Choi Dae-yeol] LX Hausys, which recently changed its company name, has launched a new advertising campaign to promote its flagship brand LX Z:IN interior. The new advertisement features the message "Designing empathy beyond space" and has selected actress Jeon Yeo-bin as the new model. It introduces kitchen and bathroom products. Kim Hee-seon, Executive Director of Interior and Marketing at LX Hausys, said, "We focused on promoting a brand that adds a young and sophisticated sensibility to the existing premium image."

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