Korean Air, Ranked No.1 in Global Customer Satisfaction for 17 Consecutive Years

[Asia Economy Reporter Dongwoo Lee] Korean Air announced on the 8th that it has been selected as the global customer satisfaction No. 1 for 17 consecutive years.

Korean Air took first place in the air passenger transportation service category at the '2021 Global Customer Satisfaction Excellent Company' awards ceremony hosted by the Global Management Association. The 'Global Customer Satisfaction' hosted by the Global Management Association evaluates customer quality satisfaction, global capabilities, and customer loyalty to select the best companies in each category annually.

Despite the COVID-19 situation, Korean Air has maintained its top position in the air passenger transportation service category for 17 consecutive years since 2005, recognized for efforts to enhance customer service such as differentiated services and the introduction of next-generation eco-friendly aircraft.

Recently, Korean Air has been striving to improve customer service quality and safe operations by introducing the first domestically developed baggage matching system among domestic airlines, the mileage composite payment service 'Cash and Miles,' in-flight entertainment with abundant content, a complete overhaul of the lounge operation system using big data, and strengthened in-flight quarantine measures.

They are conducting customer safety activities including the integrated quarantine program 'CARE FIRST.' Through the CARE FIRST program information page on the website, comprehensive information is provided on quarantine activities conducted at each stage of air travel, such as in-flight disinfection, activation of contactless check-in, passenger fever checks, and social distancing between passengers.

To minimize contact between passengers, 'zone boarding' is implemented using the 'Back to Front' method, boarding in order from the rear seats of the economy class, and mask-wearing is mandatory for passengers and staff, with pre-boarding fever checks conducted for all passengers on all routes.

Flight attendants work wearing masks, gloves, protective suits, and goggles, and the cabin air is completely replaced every 2 to 3 minutes through a high-performance HEPA filter, maintaining a cleaner state than outside air.

Seungbeom Lee, Vice President of Korean Air’s Customer Service Division, said, “We are pleased to have achieved the great feat of being No. 1 in global customer satisfaction for 17 consecutive years,” adding, “This is thanks to all employees who have made customer-centric management their top priority and have done their best efforts, and I express my gratitude.”

This content was produced with the assistance of AI translation services.