GS Retail Signs MOU with Jeju Air... Launches Collaborative Products Including In-flight Stick Pizza

[Asia Economy Reporter Lim Chun-han] GS Retail and Jeju Air announced on the 8th that they have signed a Memorandum of Understanding (MOU) for new product development and joint marketing.

This MOU mainly focuses on ▲planning and developing new collaboration products ▲strategic marketing and promotion of jointly planned products ▲planning and conducting joint ESG (environment, social, governance) activities.

GS Retail will launch six new products that complement Jeju Air, such as in-flight stick pizza, Jeju carrot juice, and Jeju green tangerine mojito, in time for the summer vacation season, and will quickly introduce a service that facilitates payment for Jeju Air boarding passes at GS25 convenience stores.

Additionally, for Jeju Air passengers, discount coupons and subscription service vouchers usable at GS25 will be provided, and biodegradable recycled bags jointly produced with Jeju Air will be delivered to GS25 stores in Jeju Island to promote an eco-friendly campaign encouraging the use of environmentally friendly bags at the stores.

Oh Jin-seok, Vice President and Head of Convenience Store Business Division at GS Retail, said, “It is a great honor and we have high expectations for GS Retail to sign an MOU with Jeju Air,” adding, “Both companies will do their best to create synergy to provide customers with new products and differentiated services.”

This content was produced with the assistance of AI translation services.