"This Summer, Gel Nails Are Trending"... CJ Olive Young Sees Surge in Self-Nail Demand
[Asia Economy Reporter Lim Chunhan] As the summer season begins in earnest, the demand for 'self nail' has surged. According to CJ Olive Young on the 8th, gel nail sales increased by about 18% compared to the previous year from the 1st to the 7th, surpassing the overall nail makeup growth rate of 7%.
Generally, nails can be categorized by formulation into liquid nail polish called manicure, nail tips that can be attached and detached for nail extension or shaping, and gel nails that are applied on the nails and cured using a dedicated lamp. With the extended 'stay-at-home' period due to the COVID-19 pandemic, the demand for self nails has increased, and this summer, products that can replace professional nail art are expected to gain popularity.
In particular, the growth of semi-cured gel nails, which allow users to easily create high-quality nails by themselves, stands out. This method involves attaching sticker-type gel nails to the nails and curing them once more in a short time using a lamp. A representative product is WakeMake Speedy Gel Nail. It enhances durability with a natural color and a tight adhesion. It is popular as a product that expresses individuality by adding trendy designs and cubic decorations.
Olive Young is conducting a 'Shop Nail' concept promotion at all Olive Young stores nationwide and its official online mall until the 31st. You can find representative nail and pedicure products from Dashing Diva and WakeMake at up to 20% discounted prices.
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An Olive Young official said, "The demand for self nails has steadily increased even during the COVID-19 pandemic, and it is a market with high growth potential," adding, "With the arrival of the full summer season, we plan to introduce a variety of trendy self nail products that anyone can easily follow."
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