Sewon ENC Launches New Game Publishing Business... Establishes Game Business Division by Recruiting Game Experts
[Asia Economy Reporter Hyunseok Yoo] Sewon ENC announced on the 6th that it has established a Game Business Division and is promoting a new business in game publishing.
A company official stated, “We are accelerating the new business by expanding into the game sector by recruiting game industry experts with extensive global game publishing experience and know-how. We have market strategies and competitiveness to conduct highly efficient business by ▲launching products based on thorough statistical data such as game quality verified in overseas markets and closed beta test results, and ▲utilizing a secured diverse network of overseas game developers and a high-quality game software pool (SW Pool).”
He added, “We plan to service games in both domestic and global markets by securing publishing rights for games developed domestically and overseas, and through game balancing and localization strategies optimized for the market.”
Sewon ENC appointed Director Jaewon Lee as the general manager of the newly established Game Business Division. Director Lee is a game expert who has been engaged in game business strategy planning and publishing for 15 years in Korea, and has successfully launched numerous games at Actoz Soft and Locojoy in the past.
To strengthen the expertise and efficiency of the game business, they also recruited Wei Cho, CEO of Century Game Korea, known as a Chinese game expert, as an advisor. CEO Cho is a figure who has collaborated with many game companies such as Actoz Soft, Locojoy (currently Aprogen H&G), and Konig Glory (currently Neorigin), successfully leading the domestic publishing business of Chinese games.
Sewon ENC plans to complete its workforce by additionally recruiting game business practitioners soon and launch the first game of the Game Business Division in the domestic market as soon as possible.
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A company official explained, “We plan to launch a mobile game with proven commercial success as Sewon ENC’s first game. In the future, we will source various genres such as mobile RPG, subculture, casual, and fantasy sports games to release in domestic and global markets.”
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