New Paradigm Investment Makes Seed Investment in 'Moiber'

From the left in the photo: Bae Sang-seung, Co-CEO of New Paradigm Investment; Lim Dong-seok, CEO of Moiver; Park Je-hyun, Co-CEO of New Paradigm Investment. [Photo by New Paradigm Investment]

[Asia Economy Reporter Kim Jonghwa] New Paradigm Investment, a startup investment specialist accelerator, announced on the 6th that it has made a seed investment in the AI style-tech startup 'Moiber'.

Founded in October last year, Moiber is a fashion AI-based 'style-tech' startup. It is developing the Moiber platform, a participatory personalized connection fashion app for the era of hyper-personalization.

In particular, it differentiated itself as a two-way communication service where both consumers and advertisers can win-win through a reward system that encourages consumers' voluntary participation.

The Moiber service is a platform that makes consumer research increasingly important in an era where tastes are extremely segmented easy to conduct.

Users enjoy fashion style typology content (Style MBTI) to enhance their understanding of their fashion preferences and participate in various consumer research based on this.

Also, based on users' fashion exploration information, a hyper-personalized style profile is created, and advertisers can directly communicate with potential consumers strategically selected by AI.

Dongseok Lim, CEO of Moiber, said, "Moiber is a user-centered personalized connection fashion playground. Consumers themselves explore various fashion contents and participate in research content," adding, "In the process, producers (brands) and consumers are connected in a personalized way to honestly and proactively express opinions and receive rewards accordingly."

Jaehyun Park, CEO of New Paradigm Investment, said, "As the fashion sector adopts AI technology, personalized and advanced customized services are rapidly emerging," adding, "Customized solutions that satisfy the tastes of the MZ generation, who value originality and individuality, are strengths of the Moiber platform and are expected to grow into a global AI style-tech company in the future."

This content was produced with the assistance of AI translation services.