Maeil Dairies Selex, Launches 'Sunfiber Prebiotics'

Photo by Maeil Dairies Selex

[Asia Economy Reporter Moon Hyewon] Maeil Dairies' Selex announced on the 5th that its customer-tailored health management brand Selex has introduced the health functional food 'Sunfiber Prebiotics,' which not only supports gut health but also improves blood sugar and cholesterol levels, for the first time in Korea.

According to Maeil Dairies, Sunfiber is not a regular dietary fiber but a health functional food ingredient recognized by the Ministry of Food and Drug Safety called 'guar gum hydrolysate.' Maeil Dairies secured exclusive domestic supply rights for Sunfiber and launched it as a product.

Guar gum hydrolysate is a 100% plant-based prebiotic made by hydrolyzing only the endosperm part, the nutrient storage of guar beans grown in the northern deserts of India, to make it easy to consume and dissolve.

Guar gum hydrolysate is a safe functional ingredient that has obtained various international certifications, including GRAS (Generally Recognized As Safe) certification by the US FDA, recommended intake ingredient by the European Society for Clinical Nutrition and Metabolism (ESPEN), FOSHU (Foods for Specified Health Uses) certification by Japan's Ministry of Health, Labour and Welfare, as well as Kosher, Halal, and organic certifications.

The biggest feature of the Selex Sunfiber Prebiotics product is that it is the only prebiotic in Korea recognized by the Ministry of Food and Drug Safety for four combined functions. The Ministry recognizes four functions of guar gum hydrolysate: promoting the growth of beneficial intestinal bacteria, facilitating bowel movements, improving blood cholesterol, and suppressing postprandial blood sugar rise. Selex Sunfiber is the only prebiotic raw material distributed in Korea to be acknowledged for these four functions.

The product will be sold exclusively on Kakao Makers until the 12th of this month.

This content was produced with the assistance of AI translation services.