KOTRA, University Student Digital Marketer Launch Ceremony... Supporting Small Business Export

[Asia Economy Reporter Suyeon Woo] KOTRA held the launch ceremony on the 5th for the 'University Student Digital Marketers' selected to support the overseas market entry of 10 small business companies.

KOTRA's small business digital marketers consist of 30 university students selected through a competitive rate of 4.5 to 1 based on content creating experience and foreign language skills. Additionally, four international students from countries such as France and China are included, providing strong support for small business companies to target the young consumer base in those markets.

During the summer vacation period, a team will be formed consisting of three university student marketers, one small business company, and one export specialist from KOTRA’s trade experts stationed on-site to carry out marketing activities. According to the needs of the small business companies, digital content such as ▲promotional videos ▲online detail pages ▲web catalogs will be produced and promoted to overseas buyers. The production language will also vary depending on the target market.

Through this, small business companies are expected to leverage the unique youthful sensibility of the MZ generation (Millennials + Generation Z) to pave the way for overseas market entry. Park Myungsoo, KOTRA export specialist responsible for mentoring Korean SMEs’ exports, expressed expectations, saying, "We have always been concerned about how to promote in overseas markets," and "With the creativity of the students, we can create a breakthrough for small business exports."

The digital content completed by the marketers will be promoted in overseas markets through 127 trade centers in 84 countries worldwide. Through this, KOTRA will discover buyers interested in small business products and arrange non-face-to-face export consultations to support actual export contracts.

For the youth, it is also expected to be a valuable opportunity to gain field experience. Some marketers may have internships at small business companies after the activities end. Additionally, KOTRA plans to select and award marketer teams that produce high-quality promotional content and receive good responses in target markets.

In the second half of the year, youth digital marketers will also be recruited in Busan, Gwangju, and Incheon. KOTRA’s regional support teams plan to select about 30 university students in each region and match them with local companies. Through this, KOTRA aims to nurture about 120 young marketers nationwide by the end of this year.

Yoo Jungyeol, President of KOTRA, said, "Since COVID-19, digital marketing has become an unstoppable trend," and added, "We will support small business owners with excellent products and capable youth to grow together in the global market."

This content was produced with the assistance of AI translation services.