LG Uplus CSR Campaign for Visually Impaired Customers

[Asia Economy Reporter Seulgina Jo] LG Uplus announced on the 4th that it will conduct a CSR campaign for visually impaired customers.

This campaign aims to reduce the educational gap in visually impaired households by ▲producing a braille package for U+ Kids’ ‘Reading TV’ ▲upgrading the AI voice search function of the U+tv remote control ▲and promoting a customer participation book recommendation program.

The specially produced U+ Kids’ ‘Reading TV’ braille package for the CSR campaign consists of a braille book list including 142 popular books such as ‘Al Satang’ by author Baek Heena and ‘You Are a Miracle’ by author Choi Sookhee, along with braille stickers matching the shapes of the remote control buttons. Visually impaired customers can apply for the package through the customer center (101) starting from the 8th, and it will be delivered.

The AI voice search function of the U+tv remote control has also been enhanced. While advancing voice recognition, the function was improved so that the screen switches directly to playback after voice search, increasing service accessibility for visually impaired users who cannot see the voice search result screen.

Previously, there was insufficient information about the ‘Reading TV’ book content, but now users can press the braille button for AI voice search on the remote control, execute voice search, say the command including the book title found in the braille list, and then press the confirmation button to play the content immediately.

Along with this, the customer participation book recommendation program ‘Naechakso (Introducing My Favorite Books)’ will run until the end of November. The program records the information of recommended books by voice and sends YouTube links via text messages to visually impaired customers. It is expected to be especially useful for visually impaired parents with young children.

Anyone can participate by searching for and adding ‘Naechakso’ as a friend on KakaoTalk Plus Friend, then sending a voice file recording the recommended book and its summary as a message.

LG Uplus will select about 20 recorded book information files from general customers’ voices every month and deliver them to customers who apply for the U+ Kids’ ‘Reading TV’ braille package. To promote the Naechakso campaign, LG Uplus will give a cultural gift certificate worth about 30,000 KRW by lottery to participating customers.

Previously, LG Uplus continuously communicated with Cho Hyunyoung (42), a first-degree visually impaired person and the protagonist of the 2018 CSR campaign, and her son Choi Yuseong (5), listening to difficulties experienced when using U+ Kids’ content and the lack of book information compared to non-disabled parents due to visual impairment. LG Uplus actively reflected their vivid opinions in service improvements to prepare this campaign. The day before, LG Uplus aired a CSR campaign advertisement showing the process of communicating and improving the difficulties Cho Hyunyoung faces when using U+ Kids, as she wants to read good books to her son Choi Yuseong.

Kim Heejin, head of LG Uplus Brand Strategy Team, said, “It is important not to be a one-time event but to build continuous relationships and communication with visually impaired customers,” adding, “We will carry out a sincere campaign that boldly improves services so that customers with disabilities do not feel inconvenienced, moving away from CSR activities that simply support products.”

This content was produced with the assistance of AI translation services.