Coupang Goes All Out to Expand Online Sales Channels for Local Small Businesses

Gyeongbuk Western Region Product Review Event Held... Support from Store Entry Consultations to Participation in Gyeongbuk Sale Festa Special Exhibition
Coupang Category Brand Managers Provide On-site Online Sales Know-how Directly

Attendees are taking a commemorative photo at the '2021 Gyeongbuk Sale Festa Rocket Delivery Product Review Meeting' held by Coupang in collaboration with the Gyeongsangbuk-do Economic Promotion Agency at the Rozenia Hotel in Gimcheon City on the 30th of last month.

[Asia Economy Reporter Kim Cheol-hyun] Coupang is focusing on expanding online sales channels and supporting sales for local small and medium-sized enterprises (SMEs). Coupang announced on the 2nd that it held the '2021 Gyeongbuk Sale Festa Rocket Delivery Product Evaluation Meeting' for SMEs located in the western region of Gyeongsangbuk-do who wish to join Coupang, in collaboration with the Gyeongsangbuk-do Economic Promotion Agency.

The evaluation meeting held on the 30th of last month was attended by about 50 micro, small and medium enterprises and social economy enterprises based in Gyeongsangbuk-do. Participants showcased products with excellent quality and competitiveness, ranging from local specialties such as shiitake mushrooms, doenjang (fermented soybean paste), and gochujang (red chili paste) to processed foods and small electronic devices, and shared know-how on online sales.

At the product evaluation meeting, Coupang guided participants on how to join Rocket Delivery through direct purchase and provided various sales information to help local SMEs unfamiliar with online sales. Additionally, Coupang’s category-specific brand managers (BMs) attended to provide on-site consulting on online sales know-how, including marketing, promotion, and product search.

Companies that joined Coupang Rocket Delivery through this product evaluation meeting can participate in Coupang’s ongoing 'Cheer Up Korea, Gyeongbuk Sale Festa Promotion.' The Coupang 'Gyeongbuk Sale Festa Promotion' plans to offer immediate discount benefits worth 1 billion KRW from March to December through the Gyeongsangbuk-do Economic Promotion Agency, with Coupang supporting an additional 1 billion KRW worth of marketing and advertising activities.

Coupang plans to continue supporting SMEs to promote regional coexistence and revitalize the stagnant local economy. Jang Young-cheol, Executive Director of Policy Cooperation at Coupang, said, "This evaluation meeting will be an opportunity for SMEs and local small merchants struggling due to the ongoing economic downturn to obtain useful information related to online sales and meet more consumers," adding, "We will continue to spare no support to help SMEs and small merchants facing difficulties in developing sales channels."

This content was produced with the assistance of AI translation services.