Gurye-gun, Communication and Promotion Awards Shine Brighter Amid COVID-19

Award Ceremony for Best Mobile Communication and Promotion Department
Direct Involvement of Heads Amid COVID-19 to Promote Non-Face-to-Face Mobile Communication with Residents

[Asia Economy Honam Reporting Headquarters Reporter Yuk Mi-seok] Gurye-gun, Jeollanam-do (Governor Kim Soon-ho) announced on the 2nd that despite the extremely limited conditions due to COVID-19, it was evaluated that the dynamic communication and promotion efforts efficiently conveyed the achievements of the county administration.

The county held an award ceremony in the large conference room the day before, selecting three departments with excellent mobile communication and promotion performance in the first half of the year to secure the motive of county administration and ensure practical communication and promotion capabilities.

The Agricultural Technology Center was selected as the best department in the mobile communication field, and the Planning and Budget Office was selected as the best department in the promotion field.

The Agricultural Technology Center, the best communication department, received high scores by conducting mobile communication with 446 people in 24 cases regarding agricultural organizations, various social classes, and current projects during the first half of the year.

In particular, text communication using mobile phones was effective considering the difficulty of face-to-face communication due to COVID-19.

The excellent departments were the Environment and Transportation Division and the Culture and Tourism Office, respectively.

Mr. A, who received a usage guide text message from the Rural Workforce Support Center through the county's Eco-friendly Agricultural Policy Division, replied, “Thank you for the useful information during the busy farming season. I will actively promote it to farmers who lack labor.” Mr. B, a representative of the Farmers' Association, shared a case, saying, “I received guidance on applying for agricultural direct payments from the Eco-friendly Agricultural Policy Division and applied without missing the deadline, benefiting from it. If communication had not been established, I would not have received support,” highly appreciating the meaning of the county’s creative mobile communication administration.

The Planning and Budget Office, the best promotion department, provided 20 press releases, including detailed reports on the budget establishment process for disaster relief funds for all residents, informing the county administration's achievements in detail and receiving the highest score.

The excellent departments were the Culture and Tourism Office and the General Affairs Division, respectively.

Governor Kim Soon-ho said, “Nowadays, when meeting residents, there are many cases where they express gratitude because necessary administrative guidance and county policies are directly delivered from department heads to their mobile phones, providing useful information.” He added, “Especially, in conditions where face-to-face contact with residents is extremely limited due to COVID-19 and official communication channels such as conversations with residents are cut off, the policy of planning and implementing proactive and direct untact mobile communication has received good evaluations,” emphasizing the importance of evolved county communication beyond COVID-19.

Meanwhile, the county, under the judgment that department heads, who play a central role, should act as a bridge by engaging in mobile communication with residents and incorporating field voices into county administration, has prepared and executed a county administration promotion and communication plan centered on Deputy Governor Lee Gwang-dong.

As a result, during the first half of the year, 18 departments conducted mobile communication 298 times with 16,729 people and provided 430 press releases.

This content was produced with the assistance of AI translation services.