AK&Hongdae Opens Digital Wine Store 'Purple Dog'

AK& Hongdae Purple Dog exterior.

[Asia Economy Reporter Lim Chunhan] AK&Hongdae announced on the 2nd that it will newly launch the subscription-based wine store "Purple Dog." Purple Dog is the first digital wine butler company in Korea that provides regular delivery services by finding wines that match consumers' tastes. Using artificial intelligence (AI) technology, it precisely matches wines to customers' preferences, helping them find their own soul wine at a reasonable price.

Purple Dog offers a variety of wines ranging from premium wines such as Champagne Delahaie Prestige Premier Cru to affordable daily wines. In particular, it introduced an audio docent system to provide differentiated services. The audio docent system offers in-depth audio guides about wine to MZ generation consumers who are familiar with non-face-to-face and digital culture, helping them choose their own wines.

Various discount events are also being offered. Until the 31st, Purple Dog’s exclusive imported wines will be sold at discounts of up to 50%, and customers who purchase four or more bottles will receive an additional 20% discount. Customers who purchase over 100,000 won will be able to buy ros? wine worth about 40,000 won at a special discount price of 5,000 won. Additionally, all customers who purchase wine will receive a free wine tasting experience ticket or a rocking glass. These events will continue until stocks run out.

An AK&Hongdae official said, “This was opened considering the tastes of young wine lovers, whose numbers are rapidly increasing among the younger generation,” and added, “We hope customers enjoy finding their hidden personal wine preferences through Purple Dog, the wine store that helps find your own soul wine using AI technology.”

This content was produced with the assistance of AI translation services.