Paris Baguette's 'Muan Onion Bread' Surpasses 1 Million Units Sold in Just 2 Weeks
[Asia Economy Reporter Moon Hyewon] Paris Baguette announced on the 2nd that its "Muan Onion Bread," launched to support onion farmers in Muan, surpassed cumulative sales of 1 million units within two weeks of its release.
Muan Onion Bread is a product introduced by SPC Group, which operates Paris Baguette, using fresh onions sourced through a win-win agreement with Muan County, Jeollanam-do, as part of the "Happy Win-Win Project." It is characterized not only by the meaning of mutual growth but also by the harmonious blend of the onion's flavor and the sweet and salty taste.
In particular, it is presented in the form of "fake food," cleverly replicating the shape of an onion, adding visual enjoyment, which is considered one of the factors behind its hit status.
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Since last year, SPC Group has been conducting the "Happy Win-Win Project" to help farmers struggling due to COVID-19. This "Support for Muan Onion Farmers" is the fourth project following those for "Potato Farmers in Pyeongchang County, Gangwon-do," "Carrot Farmers in Gujwa, Jeju Island," and "Strawberry Farmers in Nonsan City."
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