Simmons Bed Opens 'Lotte Maison Dongbusan Branch'

Located on the 2nd floor of 'Lotte Maison Dongbusan,' the new landmark rising in Osiria Tourist Complex, Gijang-gun, Busan

Simmons Bed, inside 'Lotte Maison Dongbusan Branch'.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons, a sleep specialty brand, has opened the 'Simmons Lotte Mall Maison Dongbusan Store' at Lotte Maison Dongbusan, Lotte Shopping's first living specialty store.

Lotte Mall Maison Dongbusan is a large living specialty shopping mall opened as a standalone three-story building with a total floor area of 13,520㎡ (4,090 pyeong) in Osiria Theme Park, Gijang-gun, the largest tourist complex in Dongbusan. Thirty-eight leading domestic and international brands, including Simmons, Samsung Electronics, and LG Electronics, have established stores here.

Osiria Theme Park, emerging as a new landmark in the Busan area, is scheduled to complete and operate high-end resorts such as 'Lotte World Adventure Busan,' the largest amusement park in Busan, Asia's largest aquarium, and 'Banyan Tree Busan,' in addition to Lotte Mall Maison Dongbusan.

The Simmons Lotte Mall Maison Dongbusan Store, located on the second floor of Lotte Mall Maison Dongbusan, offers a differentiated, experience-centered shopping environment as a representative premium brand. The spacious store area of about 160 pyeong is equipped with more than 20 types of mattresses and frames. It maximizes brand experience by offering a diverse product lineup including sofas, bedding, and furniture.

In particular, several models of Simmons' top-tier line, 'Beautyrest Black,' are gathered in one place, allowing customers to easily appreciate the essence of its technology. Popular models from Simmons' representative mattress collection 'Beautyrest,' such as 'William,' known as the national wedding mattress, 'Henry,' and 'Gelmon,' which has emerged as a symbol of premium wedding mattresses, are also available for experience.

Additionally, a wide range of mattress sizes is available, from large sizes like Great King (GK) and King of King (KK), popular among engaged and newlywed couples, to Super Single (SS), ideal for single-person households and children, and family beds for family customers, allowing a broad customer base to choose products that suit their tastes and lifestyles.

Furthermore, Simmons presents the Simmons look, styling bedrooms exclusively with Simmons products by adding stylish new frames such as 'Ollo' and 'Latea,' along with furniture and bedding from the lifestyle collection 'Kenosha.'

Inside the Simmons Lotte Mall Maison Dongbusan Store, a rolling tester used for mattress durability testing is installed, sourced from the Sleep Research R&D Center at 'Factoreum' located in Icheon, Gyeonggi-do. Simmons rigorously manages mattress durability through harsh rolling tests exceeding 100,000 cycles. Additionally, in the technical zone set up in a corner of the store, customers can directly check Simmons' unique pocket spring and its distinctive mattress design know-how, including the 'Zoning' system and 'Layering' technology.

This content was produced with the assistance of AI translation services.