11st, Ranked No.1 in Korea Service Quality Index for 14 Consecutive Years

11st ranked first place for 14 consecutive years in the '2021 Korea Service Quality Index' (KS-SQI) e-commerce category.

[Asia Economy Reporter Lim Chunhan] 11st announced on the 2nd that it has ranked first in the e-commerce sector of the 2021 Korea Service Quality Index (KS-SQI) for 14 consecutive years.

The KS-SQI is a service quality evaluation model jointly developed by the Korea Standards Association and the Seoul National University Business Research Institute. 11st received high scores across the board for ▲providing the best products and services from the customer's perspective ▲prompt response to customer inquiries and requests ▲efforts for social responsibility.

In particular, in the newly added social value orientation category of this KS-SQI evaluation, 11st was highly evaluated for leading a culture of good consumption aimed at supporting various marginalized groups in our society. The Hope Shopping, which 11st has continued since 2013, is a representative example. When customers purchase hope products registered by sellers, hope sponsorship funds are accumulated, and 11st returns these accumulated funds to society through various support activities.

11st has also focused on improving the sales environment for win-win cooperation and mutual growth with sellers. 11st Fast Settlement, which settles 90% of the sales proceeds the day after the product shipped on the order day is delivered to the customer, was introduced for the first time in the industry last October to help sellers operate their businesses smoothly. In February, it launched a win-win delivery service for small business sellers in collaboration with the post office.

This year, 11st introduced 100% recyclable eco-friendly delivery boxes by removing all vinyl tapes from some of the Sib-il Choice products and launched All Standard Sammul, a label-free bottled water without vinyl packaging. Earlier this month, it also opened the SOVAC Market, a specialty store for social enterprise products aimed at good shopping.

Lee Sangho, CEO of 11st, said, “We are very honored to be recognized for our efforts to provide the best innovative services for customers while striving to create social value in various ways,” and added, “We will do our best to build a shopping environment that fosters win-win cooperation with both sellers and buyers from a thoroughly customer-centric perspective.”

This content was produced with the assistance of AI translation services.