Cheil Worldwide, Samsung Securities Campaign 'Popular'... Cumulative Views Surpass 4 Million

Samsung Securities' 'Overseas Stocks as Easy as Domestic Stocks' campaign has surpassed 4 million cumulative views on YouTube.

[Asia Economy Reporter Lim Chunhan] Cheil Worldwide announced on the 1st that Samsung Securities' campaign, which humorously highlights the convenience and benefits of overseas stock trading, is receiving a positive response from consumers. The cumulative YouTube views, including the main and viral videos, have surpassed 4 million.

Samsung Securities' 'Overseas Stocks as Easy as Domestic Stocks' campaign was created targeting financial consumers who find overseas stock trading difficult or are highly interested but have not yet tried it. This campaign conveys through the videos that overseas stocks can be used as easily and conveniently as domestic stocks, along with various benefits unique to Samsung Securities.

The main videos, produced in a total of three parts, depict Samsung Securities resolving frustrating situations that ordinary people might have actually experienced while trading overseas stocks. First, the trading hours video explains that the US market is open from 5 PM to 7 AM the next day, Korean time. The investment information video provides overseas stock investment information analyzed by the Samsung Securities Research Center. The commission video, narrated in a trustworthy voice by actor Lee Sangyun, conveys that new customers receive commission discounts and up to $100 investment support funds.

The viral videos, produced in two parts, target the MZ generation who have recently shown high interest in overseas stock trading and present the content in a cheerful manner. In particular, they feature a catchy melody and incorporate various benefits unique to Samsung Securities in the form of a choir.

This content was produced with the assistance of AI translation services.