[Asia Economy Reporter Jang Hyowon] VT GMP announced on the 29th that it will introduce the company's business and progress in the Japanese beauty market through a conference call on the 1st.


This conference call, hosted by Jefferies Tokyo, is aimed at major overseas investors and is conducted to help key overseas investors understand VT GMP's business. In particular, the focus is expected to be on strategies targeting the rapidly growing Japanese market.


VT GMP, which already achieved a 24% increase in sales in Japan last year compared to the previous year, recorded a 379% growth in the first quarter of this year, rapidly establishing its presence in the Japanese market. Its flagship line, ‘Cica Line’, maintains top positions in major sales channels such as Rakuten and Qoo10 Japan.


The positive trend continues into the second quarter. VT GMP's ‘Cica Daily Soothing Mask’ ranked first in the overall category, including beauty, during the Mega Wari (Mega Discount) event on the global beauty platform Qoo10 Japan. Additionally, total sales during the June Mega Wari events on Qoo10 Japan and Rakuten increased by more than 30% compared to the March event.


Having successfully entered the Japanese and Chinese markets, VT GMP is actively diversifying its export countries. VT GMP has completed obtaining the European cosmetic certification (CPNP) for a total of 10 products, including the ‘Cica Daily Soothing Mask’ and ‘Cica Spot Patch’, and plans to sell them in European Union (EU) member countries such as France and Germany. The company also signed a business agreement to foster the joint beauty brand ‘D-6’ with MBC Plus and Starforce, strengthening its efforts to build a one-stop global commerce business chain.



A VT GMP official stated, "The export of domestic cosmetic companies to Japan is continuously increasing, and among them, our company's growth rate is the steepest. Since we already have a good understanding of Japanese consumers' preferences and consumption patterns, we will continue to grow by applying suitable new products and marketing."


This content was produced with the assistance of AI translation services.

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