Baemin "Gifting Kids' Lunchboxes to Ease Meal Worries During Vacation"

'Baemin Banghak Dosirak' Summer Vacation Edition Starts from the 26th

[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers, the operator of 'Baedal Minjok,' announced on the 1st that they will carry out the 'Baemin Vacation Lunchbox Summer Vacation Edition,' donating lunchboxes to children and adolescents facing food insecurity during the summer vacation period.

This campaign was prepared for children who have difficulty receiving proper meals due to the lack of caregiver supervision during vacation and the suspension of school meals. Baemin plans to provide healthy lunchboxes made with fresh ingredients and natural seasonings in collaboration with international relief and development NGO World Vision, as well as social enterprises and cooperatives.

The Baemin Vacation Lunchboxes will be delivered three times a week (Monday, Wednesday, Friday) for four weeks from July 26 to August 20 to a total of 600 children located in Seoul, Gyeonggi, Incheon, and Daejeon. On Fridays, Baemin will also gift a 20,000 KRW Baemin coupon so that children can order additional food whenever they want.

The costs required for providing and delivering the lunchboxes will be jointly covered by Woowa Brothers and Baemin users. Any Baemin member can donate from the cost of one lunchbox (7,000 KRW) up to 300,000 KRW through the 'Just Looking Makes Me Full' section. All collected donations will be used exclusively for purchasing ingredients and cooking costs. Additional costs for lunchbox containers, delivery, stationery, and meal coupons will be supported by Baemin.

Social enterprises that promote healthy food and food sharing, such as 'Sonyeo Bangatgan,' 'Puldam,' and 'Bombom,' are participating in the lunchbox menu composition. Previously, Baemin provided a total of 7,500 lunchboxes to children and adolescents at risk of food insecurity in the metropolitan area through a winter vacation lunchbox donation campaign. Additionally, Baemin has conducted various sharing activities, such as distributing meal coupons to 10,000 families in Daegu, Gyeongbuk, and Gyeongnam who faced difficulties due to COVID-19.

Kwon Yong-gyu, Head of Value Management at Woowa Brothers, said, "We hope that Baemin Vacation Lunchboxes will provide children with a healthy and warm meal during the vacation period," and added, "Baemin will continue to take the lead in serving as a social safety net for food-disadvantaged groups and plans to carry out various campaigns to spread a culture of donation in daily life."

This content was produced with the assistance of AI translation services.