Lotte Department Store, 19% Increase in Color Cosmetics Sales... Hosting 'Summer Beauty Recipe' Event

Lotte Department Store will hold the Summer Beauty Recipe event from the 2nd to the 11th.

[Asia Economy Reporter Lim Chun-han] As COVID-19 vaccination rates increase, cosmetics consumption is recovering. According to Lotte Department Store, from the 1st to the 27th of last month, sales of basic cosmetics increased by 13% compared to the same period last year, and sales of color cosmetics increased by 19%.

Lotte Department Store will hold the Summer Beauty Recipe event, meaning "the secret to becoming beautiful this summer," from the 2nd to the 11th, featuring 17 famous cosmetics brands such as Lanc?me, Yves Saint Laurent, and Sulwhasoo. Customers who join the Beauty Plus Club on the Lotte Department Store app will receive a 7-15% discount, and every weekend, customers who purchase over 200,000, 400,000, 600,000, or 1,000,000 KRW using a Lotte Card will receive a 10% Lotte mobile gift certificate. Additionally, various benefits such as up to 10% additional gift certificates or mileage accumulation per cosmetics brand will be offered.

This event also features an exclusive 1+1 coupon discount product at Lotte Department Store. From the 2nd to the 6th, customers who download the discount coupon on the app can purchase two bottles of ‘Make Up For Ever Mist & Fix (100ml)’ for the price of one, 39,000 KRW, on a first-come, first-served basis.

An integrated online and offline event will also be held. From the 2nd to the 4th, customers who purchase seven recommended ‘L’Or?al Korea’ products at Lotte Department Store’s offline stores or on Lotte ON’s Lotte Department Store Mall will receive an additional 5,000 L.Points.

A Lotte Department Store official said, “With the recent announcement and implementation of the new social distancing guidelines, we are seeing a recovery trend. We expect the long-suppressed desire to purchase cosmetics to strongly manifest as compensatory and retaliatory consumption, so we have ambitiously prepared this event together with famous cosmetic brands.”

This content was produced with the assistance of AI translation services.