NH Nonghyup Bank, Establishes Convergence Center and Consumer Protection Support Team

"Establishment of Organization to Accelerate Digital Transformation and Strengthen Financial Consumer Protection"

[Asia Economy Reporter Park Sun-mi] NH Nonghyup Bank is establishing a Convergence Center and a Consumer Protection Support Group to accelerate digital transformation (DT) and strengthen financial consumer protection.

On the 30th, Nonghyup Bank announced that to promptly respond to the heightened customer expectations due to rapid digitalization, it will establish a joint business organization called the 'Convergence Center,' which integrates business and IT development organizations, starting in the second half of the year. The Convergence Center is an organization that integrates planning, development, and operation of business, serving as a vanguard to improve organic collaboration between business and development teams and accelerate Nonghyup Bank's DT.

The Smart Banking and Corporate Digital Banking Convergence Center plans to quickly improve customer convenience by reflecting customer app reviews and suggestions in real time and benchmarking. The Artificial Intelligence (AI) Convergence Center is a field emphasized by President Kwon since his early tenure, and it will support each department in integrating AI to improve work processes.

Separately, NH Nonghyup Bank will also establish a Consumer Protection Support Group in the second half of the year to solidify the operation of consumer protection-related organizations and enhance expertise. This is a follow-up measure after the organizational restructuring earlier this year, which strengthened the authority of the Chief Financial Consumer Protection Officer and increased personnel to reinforce consumer protection.

President Kwon Jun-hak said, “NH Nonghyup Bank is focusing its capabilities on enhancing customer experience and value by integrating business and development organizations and strengthening consumer protection organizations to meet the heightened expectations of financial consumers toward the financial sector.” He added, “Through continuous reflection on organizational operation and culture, we will practice customer- and field-centered management.”

This content was produced with the assistance of AI translation services.