Lotte Food Holds Ice Cream Subscription Event 'Hipster Festival' with NERDY

[Asia Economy Reporter Seungjin Lee] Lotte Foods announced on the 30th that it will hold an ice cream subscription event called the ‘Hipster Festival.’ This is Lotte Foods’ second ice cream subscription service following the one launched last May. Goods (souvenirs) co-created with the fashion brand ‘Nerdy’ will also be given away.

The Hipster Festival is a subscription service where subscribers receive 25 Lotte Foods ice creams every month for two months. It allows customers to enjoy ice cream more conveniently and refreshingly during the hot summer season. The subscription fee is a total of 25,000 KRW (free shipping). Applications start at 10 a.m. on Thursday the 1st through Lotte Foods’ official online mall, Lotte Food Mall.

All subscribers will receive ‘Pig Bar X Nerdy’ goods, a collaboration between Pig Bar and Nerdy. One item will be randomly selected from various products. The Pig Bar X Nerdy collection includes ▲AirPods cases ▲T-shirts ▲slippers ▲sock sets ▲folding umbrellas. This collection is also available for purchase at Nerdy’s official online store and the Hongdae flagship store.

The products for the first month of subscription include limited edition Pig Bar commemorating the collaboration with Nerdy, as well as new Lotte Foods ice cream products such as Choco Fudge Crunch and Shining Jewel Bar. For the second month, various products favored by the MZ generation (Millennials + Generation Z), such as Pig Bar Pink, will be prepared.

A Lotte Foods official said, “We added a collaboration with a street fashion brand favored by the MZ generation to a subscription service that allows you to enjoy ice cream more conveniently during the hot summer. It will make your summer cooler and more stylish.”

This content was produced with the assistance of AI translation services.