US College Athletes Likely to Be Allowed to Profit from Trademark Activities

"Recommendation to Suspend Related Regulations"

[Image source=Reuters Yonhap News]

[Asia Economy Reporter Cho Hyun-ui] College athletes in the United States are now allowed to use their names and images for commercial purposes.

On the 28th (local time), according to CNN and others, the NCAA Division 1 Advisory Committee recommended lifting the related restrictions.

The Division 1 Board is expected to approve this recommendation on the 30th.

With the removal of restrictions, student-athletes will be able to engage in profit-making activities through social media posts, sponsorship contracts, autograph sales, selling apparel or signatures, and personal training classes.

Previously, 21 states including Alabama, Florida, and Georgia legislated measures allowing student-athletes to exercise trademark rights. The Washington Post (WP) explained that "from next month on the 1st, the law will take effect in eight states."

Even in states without related laws, student-athletes can exercise their trademark rights. However, schools and conferences may have discretionary authority in this regard.

This recommendation came after the U.S. Supreme Court issued a ruling last week emphasizing the need to protect the economic rights of college athletes. CNN stated, "By allowing athletes to earn more money, college sports may undergo a paradigm shift."

This content was produced with the assistance of AI translation services.