Participation of SO in PP Joint Production Cooperation Group... Strengthening Original Content

LG HelloVision 'Paldo Bapsang Plus' Production
First Breakthrough with Participation of 6 PP Companies

[Asia Economy Reporter Cha Min-young] To strengthen original content, a comprehensive cable TV operator (SO) is joining the PP Joint Production Cooperation Group, which was formed earlier this year by small and medium-sized broadcasting channel providers (PP).

The Korea Cable TV Broadcasting Association announced on the 29th that the cooperation group's name has been expanded to the "Cable Joint Production Cooperation Group" and that joint cooperation between channels and platforms has been established to secure content competitiveness.

The first project is the entertainment program "Paldo Bapsang Plus," planned by LG HelloVision, featuring local specialties from various regions nationwide. It is a 30-episode series of 60-minute episodes designed to help revitalize the regional economy, which has been struggling due to the prolonged COVID-19 pandemic, by going beyond simple promotion to assist local farms in developing sales channels. Six PPs are participating in this project.

Lee Rae-woon, chairman of the Korea Cable TV Broadcasting Association, said, "Channels and platforms have joined forces to overcome the increasingly difficult production environment caused by the rapidly changing broadcasting paradigm," adding, "The association will continue to consider and promote sustainable win-win measures, including developing cooperation models among member companies."

Meanwhile, the Cable Joint Production Cooperation Group began in 2019 when Korea Job Broadcasting jointly scheduled the program "Senior Intern" on 89 channels. In 2021, the PP Joint Production Cooperation Group was launched. In April of this year, 10 companies jointly produced and aired "Living by Hobbies."

This content was produced with the assistance of AI translation services.