Doosan Bobcat "This Year’s Sales of European and Middle Eastern Subsidiaries Expected to Increase by 35% YoY"

Plans to Launch Agricultural and Landscaping Products Established in the North American Market

Doosan Bobcat's compact excavator
[Photo by Doosan Bobcat]

[Asia Economy Reporter Kim Heung-soon] Doosan Bobcat is accelerating its efforts to penetrate the European market beyond its main market, the United States.

Doosan Bobcat announced on the 29th that the EMEA (Europe, Middle East, Africa) corporation, which has recorded an average annual sales growth of 11% over the past four years, is expected to see this year's sales increase by about 35% compared to last year.

Previously, since 2018, Doosan Bobcat has been strengthening its local dealer network and marketing by launching new compact excavator models targeting the European market. Last year, it introduced a new rotary telehandler and enhanced its product lineup with upgraded models of existing products. As a result, the market share of compact excavators, which had remained in the 6% range in 2017, rose to the 9% range as of the end of the first quarter this year. Doosan Bobcat expects to achieve double-digit market share soon.

The European market prefers compact excavators and telehandlers (multi-purpose heavy equipment combining forklifts and cranes). Doosan Bobcat has enabled customers to configure additional items based on these two products. Since last year, it has steadily launched new products such as compact wheel loaders, light compaction equipment essential for asphalt road maintenance, and compact articulated loaders, thereby maintaining a diverse loader lineup.

Additionally, based on its successful experience of establishing compact tractors, lawn mowers, and other lifestyle-related agricultural and landscaping products in the North American market last year, Doosan Bobcat plans to launch these product lines in the European market as well.

This content was produced with the assistance of AI translation services.