Oasis Market, First in Dawn Delivery to Completely Eliminate Plastic Packaging Materials
Minimizing Packaging Materials, Full-scale Introduction of Premium Delivery to Strengthen ESG Management
Dedicated Shopper Matching…Safe Delivery Possible Without Packaging Materials
[Asia Economy Reporter Yuri Kim] Oasis Market announced on the 29th that it is strengthening ESG (Environmental, Social, and Governance) management through eco-friendly packaging.
Oasis Market announced on the 29th that it has officially launched a premium delivery service that completely eliminates plastic packaging materials and ships products in a single box.
Premium delivery refers to minimizing the use of packaging materials such as air caps, commonly known as bubble wrap, and various plastics during packaging, and delivering with greater care since no packaging materials are used during delivery. With the launch of this service, Oasis Market increased the delivery fee by about 10% to ensure safe delivery without packaging materials.
Earlier this month, Oasis Market piloted the premium delivery service without packaging materials to strengthen eco-friendly packaging. The number of consumers choosing premium delivery surged by 70% in the fourth week of June compared to the first week when the premium delivery was introduced.
Junhyung Ahn, CEO of Oasis Market, emphasized, "Customer satisfaction with premium delivery without packaging materials has been confirmed to be very high," adding, "Although delivery costs have increased somewhat for the company, it has become an opportunity to enhance the quality of delivery and strengthen eco-friendly packaging."
The method to use the premium delivery service is simple. Customers just need to select premium packaging as the packaging method when ordering. When a customer chooses premium packaging, the order is automatically classified as premium delivery, and a dedicated shopper safely handles the packaging and delivery.
The explosive increase in dawn delivery users after COVID-19 led to an increase in waste output, which soon became an environmental and social issue. According to a comprehensive consumer satisfaction survey conducted by the Korea Consumer Agency in October 2020 targeting 1,200 dawn delivery users, consumers most frequently cited excessive packaging (24.1%) as an area for improvement in dawn delivery.
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CEO Ahn stated, "Although we suspended the packaging box collection service, which was the first in the industry to start due to the outbreak of COVID-19, we plan to resume this service in the second half of the year," adding, "We will continue to devise various methods to strengthen ESG management and address consumer concerns."
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