Hyundai Card Launches IPTV Industry's First Media-Only Card in Partnership with SK Broadband

SK Broadband Hyundai Card 'Ocean Edition' and Internet Edition 2 Types
B tv Monthly Subscription Fee, Internet Communication Fee Discount Benefits

On the 25th, Kim Deok-hwan, CEO of Hyundai Card (left), and Choi Jin-hwan, CEO of SK Broadband (right), are taking a commemorative photo to celebrate the launch of the 'SK Broadband Hyundai Card'.

[Asia Economy Reporter Ki Ha-young] Hyundai Card has partnered with SK Broadband to launch the IPTV industry's first media-exclusive card.

On the 28th, Hyundai Card announced the release of two types of 'SK Broadband Hyundai Card' Ocean Edition and Internet Edition. These cards feature SK Broadband-specific benefits such as discounts on SK Broadband's IPTV B tv monthly subscription fees and internet communication charges.

The SK Broadband Hyundai Card Ocean Edition focuses on benefits for B tv's representative monthly subscription products. Customers who apply for automatic payment of SK Broadband usage fees with this card can enjoy one of B tv's VOD monthly subscription products for free, including 'Ocean,' a premium monthly subscription service offering unlimited access to over 11,000 movies and foreign dramas, as well as Super Kids Club, terrestrial broadcasters' integrated package, and CJ ENM. Additionally, if the previous month's spending exceeds 1 million KRW, a 10,000 KRW discount on internet communication fees is provided.

When spending exceeds 500,000 KRW in the previous month, 3% of the amount exceeding 500,000 KRW is accumulated as B Points. B Points can be accumulated up to 30,000 points per month and can be used for VOD purchases on B tv.

The SK Broadband Hyundai Card Internet Edition offers discounts on internet communication fees. After applying for automatic payment of SK Broadband communication fees and spending over 500,000 KRW in the previous month, a 13,000 KRW discount is given; if spending exceeds 1 million KRW, a 20,000 KRW discount is provided.

This card offers a '3-layer system service' composed of various subscription services and AI-based personalized customer benefits. Users can also choose one of two plate designs reflecting SK Broadband's identity.

The annual fee is 20,000 KRW for both domestic-only and domestic/international (Amex) cards. If the previous year's spending exceeds 10 million KRW, the annual fee for the following year is waived.

Hyundai Card and SK Broadband plan to pursue comprehensive business cooperation starting with this card launch. They will strengthen collaboration such as joint marketing based on data science and incorporate SK Broadband's security and internet benefits into Hyundai Card's corporate and individual business customer services.

There are also abundant opening commemorative events. Customers who receive the SK Broadband Hyundai Card Ocean Edition by October 18 will be given coupons to watch nine latest movies for free. Customers of the SK Broadband Hyundai Card Internet Edition will receive a 9-month free usage pass for B tv Ocean Select, allowing them to enjoy popular movies and foreign dramas economically.

This content was produced with the assistance of AI translation services.