SPC Paris Baguette Launches Deli Specialty Brand 'Delicious'

[Asia Economy Reporter Moon Hyewon] SPC Group's bakery brand Paris Baguette under Paris Croissant announced on the 27th that it will launch a category brand called ‘Deli-cious,’ which encompasses deli products such as sandwiches and salads.

‘Deli-cious’ is a brand name inspired by ‘Deli,’ meaning prepared food, and ‘Delicious,’ meaning tasty. Paris Baguette recently introduced the ‘Deli-cious’ brand to reflect consumers' demand for healthy sandwiches and salad products as meal replacements, combining both taste and health.

Accordingly, the existing sandwich product line will expand healthy bread options such as native yeast bread and whole wheat bread, and the salad product line will add healthier and more diverse ingredients like quinoa, lentils, beets, and oatmeal. Additionally, special sauces made with recipes from professional researchers will be used.

Moreover, the stores offering ‘Pick My Balance,’ a customizable salad with vegetables, chicken breast, fruits, and dressings that was previously available only in some locations, have been significantly expanded. This product features vegetables packed in pouches in portions suitable for one serving, making it easy to carry and enjoy anytime, anywhere, which has received positive responses from consumers.

Paris Baguette will also release a viral video that wittily expresses the core values of ‘Deli-cious’ on its YouTube channel on the 28th. With the message "When Paba does it, it's a different story," the video conveys the expertise, differentiation, and value of coexistence unique to Deli-cious in a lively atmosphere.

This content was produced with the assistance of AI translation services.