Distribution Industry, Unique Collaborative Products Are the 'Trend'... Targeting the MZ Generation

Honey Butter V Chip sold at Lotte Mart.

[Asia Economy Reporter Lim Chun-han] The distribution industry is fervently launching unique collaboration products to target the MZ generation (Millennials + Generation Z), who seek new pleasures through consumption.

According to the industry on the 26th, Lotte Mart will exclusively release the collaboration product "Honey Butter V Chip," which allows customers to enjoy the rich sweet and salty flavor of Haitai Honey Butter Chip in the form of V-cut French fries. This product is a new frozen potato fry version of Honey Butter Chip, launched based on continuous customer demand for Honey Butter Chip.

Notably, it features the application of McCain's world-renowned frozen French fry "V-cut." V-cut refers to fresh potatoes cut in a V shape, which provides a larger frying surface area than regular fries, allowing the crispy taste to last longer. Additionally, the sweet and salty seasoning penetrates better into the grooves of the V-cut, enabling a richer taste of the original honey butter flavor.

Jeju Milk Parfait sold at 7-Eleven.

7-Eleven plans to sequentially expand its lineup by releasing various types of ice cream such as bars and monaka using Jeju milk. On the 10th, 7-Eleven launched "Jeju Milk Parfait," which gained great popularity by surpassing the traditional ice cream leader Melona just one day after its release. This product is a parfait-concept ice cream inspired by the refreshing color of the Jeju sea. The bottom layer is a soda-flavored sherbet that delivers a cool and clean taste, while the top is finished with soft ice cream made from rich Jeju milk.

GS Retail signed a memorandum of understanding (MOU) with Korea's leading nut company, Gilim Yanghaeng, to jointly develop differentiated products. The two companies plan to launch a specialized series of differentiated products using the seasoning of honey butter almonds, and from the second half of this year, they will sequentially introduce about 10 jointly developed products including snacks, beverages, ice cream, and desserts.

This content was produced with the assistance of AI translation services.