Hampyeong-gun Makes Every Effort to Secure Sales Channels for Local Agricultural and Specialty Products through Various Policies

Increasing Sales Through Expanded Online Sales in the Untact Era

Establishing Direct Transaction Channels for Incheon Bupyeong-gu Office Employees... Focusing on Expanding Sales Channels in the Second Half of the Year

On the 24th, a direct sales event for agricultural specialty products is taking place at the square in front of Bupyeong-gu Office in Incheon. Photo by Hampyeong-gun provided

[Hampyeong=Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] Amid the severe difficulties in sales channels for agricultural and specialty products caused by prolonged COVID-19 and weakened consumer sentiment, Hampyeong County is taking the lead in solving these problems through various policy projects.

According to the county on the 25th, Hampyeong County's representative brand for agricultural and specialty products, ‘Hampyeong Cheonji,’ sold nationwide through shopping malls such as Namdo Market and the Post Office Shopping Mall, recorded sales of 3 billion KRW, achieving 165% compared to the previous year.

In particular, they have achieved results by promoting online and offline direct transaction activation policies such as ▲support projects for expanding agricultural product sales channels through home shopping ▲establishment of the Hampyeong Cheonji shopping mall ▲opening of a direct transaction market at Dolmeori Beach ▲and on-site marketing in the metropolitan area.

Also, a special exhibition held over two weeks last month in collaboration with the Shinsegae shopping portal (SSG.COM) achieved sales of 150 million KRW and promotional effects.

They also planned direct sales events to revitalize the stagnant direct transaction sales.

On the 24th, the county, in cooperation with producing farms, held a local direct delivery discount sales event targeting employees of Bupyeong District Office in Incheon Metropolitan City, a sister city, generating sales of over 10 million KRW.

Since concerns about direct transactions remain due to COVID-19, most transactions were conducted safely through prior promotion and pre-orders.

The county plans to focus on expanding sales channels and operating direct transaction markets at the Korea National Chrysanthemum Festival in the second half of the year, Jogyesa Temple, and the hometown association, as the metropolitan area direct transaction market serves not only to secure sales channels for farms but also to promote local agricultural specialty products.

Additionally, to secure stable online sales channels for small and medium-sized farms, the Hampyeong County agricultural specialty product shopping mall ‘Hampyeong Cheonji Mall,’ currently under development, will hold COVID-19 overcoming events aligned with its opening to attract customers.

County Governor Lee Sang-ik stated, “We are well aware that agricultural product consumption has significantly contracted due to the recent COVID-19 situation, causing difficulties for farmers,” and added, “As various policies to promote the sales of local agricultural and specialty products are producing results, we will redouble our efforts to help stabilize farmers’ incomes.”

This content was produced with the assistance of AI translation services.