CJ OnStyle Conducts Online Special Lecture on 'Gender Sensitivity' for Show Hosts

CJ OnStyle invited expert instructors to conduct a non-face-to-face online training on 'gender sensitivity'.

[Asia Economy Reporter Lim Chunhan] CJ OnStyle announced on the 25th that it conducted a non-face-to-face video training on ‘gender sensitivity’ for essential broadcasting personnel such as show hosts.

CJ OnStyle invited an external expert lecturer for a special lecture. Until now, expressions and videos causing gender discrimination and gender stereotypes in broadcasts have been filtered according to the company’s internal review committee’s own standards, but the aim is to establish more objective and socially appropriate standards going forward.

The training targeted essential broadcasting personnel such as show hosts who are active on the front lines of consumer contact. About 30 show hosts participated in the Zoom non-face-to-face video training held on the 18th, and for those who could not participate due to broadcasting schedules, an online training with the recorded special lecture will be provided.

The training was conducted by Kim Yeri, an expert in the field of ‘gender equality content analysis in mass media’ from the Seoul YWCA Women’s Movement Department. The training content was diverse, covering the definition and theory of gender concepts and gender sensitivity, as well as related cases in media, home shopping, and live commerce broadcasts. In media, there were many inappropriate appearance evaluations of female celebrities, and in home shopping video materials, there were cases of gender stereotypes such as depicting men working at the company and women doing housework.

A CJ OnStyle official said, “The MZ generation, which has emerged as the main consumer group, demands that companies have a high level of awareness on sensitive social issues such as gender, history, appearance, and social class,” adding, “We will establish thorough broadcasting review standards that align with social consensus and context to increase viewer satisfaction and customer trust.”

This content was produced with the assistance of AI translation services.