Why Did Mapo-gu Target 'Camper Kids (Camping Children)' in the Third Episode of 'Mapo Shopping Live' During the Vacation Season?

Live Online Shopping Content 'Mashola' for Small Business Owners at Stations, Special Broadcast on Traditional Markets
Following Two Broadcasts Showcasing Crafts from Mapo Craft Center, Selling Food Sets for Camping Enthusiasts

Mapo Noeul Camping Site

[Asia Economy Reporter Jongil Park] Mapo-gu (Mayor Yoo Dong-gyun) announced that the third broadcast of ‘Mapo Shopping Live’ (aka: Masyora), which promotes and supports the sales of local small business products using YouTube live streaming, will be held on the 30th from 4 PM for one hour.

In this Masyora, a camping food set made up of ingredients (such as meat) purchased from the local traditional market, Mangwon-dong World Cup Market, will be introduced.

To attract more residents’ interest, products that campers would like and need ahead of the summer vacation season have been prepared as the sales items for the third Masyora.

In particular, this broadcast is planned to be held at Mapo Noeul Camping Site, a popular local camping ground, and will feature real-time drone footage of the camping site to provide residents with more vivid live shopping content.

Additionally, this broadcast will not only introduce products but also provide useful information to residents, such as camping tips for camping beginners (camping + children, called ‘Camrini’), introductions to the ‘Wednesday Market’ and ‘Wol (Month) Cup Day’ events at the World Cup Market where products are sold, and how to use the Noeul Camping Site.

Meanwhile, ‘Masyora,’ produced and aired through Mapo TV, the Mapo-gu government’s promotional broadcast, is attracting attention as the first autonomous district in Seoul to introduce a new method that provides local products, which were previously limited to offline markets, to viewers in real time through interactive live broadcast content.

Through two broadcasts in April and May, handicrafts from the Mapo Craft Center were showcased, and since the first broadcast, sales at the Mapo Craft Center shopping mall have increased by about 30%, contributing to the revitalization of the local economy.

The district plans to continue promoting local small business products by planning various contents such as selling salted shrimp linked to the Mapo Naru Salted Shrimp Festival, introducing small business stores, and special features on traditional markets to support small business owners struggling due to COVID-19.

Yoo Dong-gyun, Mayor of Mapo-gu, said, “After participating in the first ‘Masyora’ broadcast, I felt that supporting the promotion of Mapo-gu local products through broadcasting is a great help during the COVID-19 situation,” and added, “We will continue to plan new and diverse products for sale through ‘Masyora’ to help small business owners overcome economic crises.”

This content was produced with the assistance of AI translation services.