Why Is Songpa-gu Taking the Lead in Creating an Artterior Street?

3 Consecutive Years of Supporting Artterior for Small Business Stores, Creating 'Neighborhoods You Want to Visit'... ▲Hiring Artists ▲Improving Store Environments to Promote Consumption at Local Small Business Stores

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[Asia Economy Reporter Jongil Park] Songpa-gu (Mayor Park Seong-su) is promoting the 'Our Neighborhood Store Artterior' project in collaboration with local artists to create the 'Songpa-style Artterior Alley.'

'Our Neighborhood Store Artterior (Art+Interior)' is a project where local artists participate to improve or replace the interior and exterior design of small business stores, combining artistic elements with the marketing of products or services to support the competitiveness of the stores.

Songpa-gu was selected for the Seoul City Artterior contest for three consecutive years, the first among autonomous districts. In 2019, under the theme 'Differentiated Spaces, Our Neighborhood Stores You Want to Visit,' the project was carried out for 30 stores. In 2020, with the concept of 'Safe Theme Design Improvement,' the Artterior project was implemented for 40 stores, receiving great responses from store owners, participating artists, and residents.

Especially this year, under the theme of 'Creating a Specialized Artterior Street,' the 'Songpa-style Artterior Alley' will be established to revitalize stores struggling due to COVID-19 and economic downturn.

▲ Employment of artists ▲ Improvement of small business store environments to stimulate consumption through the Artterior project will be promoted.

Until last year, Artterior stores were scattered throughout the area, resulting in increased sales for individual stores. This time, the creation of the Artterior Alley will focus on unified art work with a continuous composition of stores so that local residents and tourists can have an 'alley they want to visit.'

The district plans to hire an operating company and artists to oversee the project in early July and will officially proceed with the project by recruiting small business stores in July. For further inquiries, contact the Local Economy Division or the Small Business Comprehensive Support Center.

Park Seong-su, Mayor of Songpa-gu, said, “Along with the continued support of the Artterior project, which received great responses from the meeting of small business owners and local artists, this year we plan to create the 'Songpa-style Artterior Street' in a more developed form. We will do our best to revive the alley economy as well as promote coexistence between small business owners and artists.”

This content was produced with the assistance of AI translation services.