Why Did Gwanak-gu Utilize a Distribution Platform for ‘Traditional Market Online Shopping and Delivery Service’?

Seeking New Distribution Platforms Such as Online Grocery Shopping Amid Surge in Contactless Consumption... Participation in Online Sales and Live Commerce Promotions During 2021 Korea Together Sale

[Asia Economy Reporter Park Jong-il] Gwanak-gu (Mayor Park Jun-hee) is actively pioneering a new distribution platform through 'online shopping and delivery service' to revitalize local traditional markets struggling due to the prolonged COVID-19 pandemic.

With the recent change in consumer patterns and the increasing number of customers preferring contactless consumption, they are seeking to expand sales channels by combining online shopping and delivery services for products sold within traditional markets.

Following last year's support for online shopping order services at Inheon Market and Bongcheon Jeil General Market, this year Gwanak Sinsa Market and Sinwon Market are showing swift progress.

Gwanak Sinsa Market and Sinwon Market were selected for the '2021 Traditional Market Online Shopping and Delivery Service Support Project' announced by Seoul City this year.

In particular, Gwanak Sinsa Market was also finally selected for the '2021 Traditional Market Online Advancement Support Project' hosted by the Ministry of SMEs and Startups.

Residents wishing to use the market online can order desired products through 'Woori Dongnae Jangbogi' operated by Naver and the 'Coupang Eats app' operated by Coupang, with delivery to homes within 2 to 3 km completed within 2 hours.

Additionally, continuing from last year, to overcome the COVID-19 crisis and stimulate consumption, Gwanak-gu traditional markets will participate in the '2021 Korea Together Sale' event held online-centered for 18 days from June 24 to July 11, utilizing non-face-to-face distribution platforms such as live commerce for promotional events.

Inheon Market and Bongcheon Jeil General Market will offer discounts and free delivery on excellent traditional market products through virtual reality (VR) traditional market and online sales exhibitions.

Also, on July 6 at 2 p.m., live commerce will be conducted targeting stores within Inheon Market, with a one-hour live broadcast on Gwanak-gu Office's official YouTube channel 'Live Gwanak' featuring online sales, promotions, and prize events.

During the event period, discount sales will also be held at offline stores such as department stores and large marts, and special sales of Onnuri gift certificates usable at traditional markets will be conducted.

Until July 9, the discount rate for Onnuri gift certificates will be expanded from 5% to 10%, and the individual purchase limit will be raised from 500,000 KRW to 1,000,000 KRW.

Mayor Park Jun-hee said, “With support for online shopping and delivery services, improvements in aging facilities and user convenience, local traditional markets now have competitiveness comparable to large marts,” adding, “We will spare no effort to support the stable establishment of online platform services to pioneer sales channels and strengthen the competitiveness of small business owners such as traditional markets.”

This content was produced with the assistance of AI translation services.