Lotte Chilsung Cloud Meets BTS After Getting a New Look

Lotte Chilsung Beverage has selected the popular group BTS as the advertising models for 'Cloud' and 'Cloud Saeng Draft'.

[Asia Economy Reporter Seungjin Lee] Since its launch in 2014, Lotte Chilsung Beverage's beer "Cloud," which has established itself in the domestic premium beer market, is presenting a new look to consumers on its 7th anniversary.

On its 7th anniversary, "Cloud" has changed its package design to convey a luxurious and sophisticated image, emphasizing its status as a premium beer.

The new design places the word "Original" prominently on the front to highlight "Cloud's" identity as a premium beer made from 100% malt and the "Original Gravity Method," which uses 100% wort fermentation without dilution. The "Original Gravity Method" is a brewing technique that produces beer without adding water to the fermented wort, maintaining the original concentration during fermentation. This method is adopted by premium beers in countries pursuing traditional beer styles such as Germany, the UK, and Northern Europe.

Additionally, to inject new vitality into the beer market and create synergy with "Cloud" on its 7th anniversary, the globally popular group BTS was selected as the new model starting from April this year.

"Cloud" is a beer manufactured by Lotte Chilsung Beverage with great care in selecting raw materials to achieve a deep and rich taste. The most important ingredient, hops, uses the finest European varieties, and a "multi-hopping system" is applied during the manufacturing process in multiple stages to allow consumers to fully enjoy the beer's unique rich flavor and aroma.

It has also obtained the "Hallertau Certification Mark," which can only be used if more than 50% of the hops come from the Hallertau region in Germany, a premium hop production area. The Hallertau region is the world's largest hop-growing area, famous for producing high-quality aroma hops such as Saaz and Hersbrucker.

A Lotte Chilsung Beverage official said, "Thanks to the strong support of our customers, we have firmly established ourselves as a premium beer," adding, "We will continue to repay our customers' support through good quality and various events."

This content was produced with the assistance of AI translation services.