Lego Unveils New Blocks Made from Eco-Friendly Materials

[Photo by Reuters-Yonhap News]

[Asia Economy Reporter Byunghee Park] Bloomberg reported on the 23rd (local time) that the block toy company Lego has unveiled a new block sample made from eco-friendly materials.

Lego plans to produce products using new blocks made from eco-friendly materials instead of conventional plastic blocks. This is because existing block products are made from plastic derived from petroleum, which negatively impacts the environment.

Lego stated that the newly introduced sample product was made using renewable plastic extracted from discarded PET bottles. They also added that it is the result of experimenting with more than 250 different sustainable plastic materials over three years.

Lego revealed that, on average, one 1ℓ PET bottle was sufficient to produce 10 standard-sized Lego blocks.

Lego explained that it produces about 100,000 tons of plastic blocks annually and that approximately 150 employees are working to find eco-friendly and sustainable materials. They also stated that they have secured $400 million in funding necessary for the process of finding eco-friendly materials.

Lego mentioned that more time is needed before the eco-friendly block samples introduced this time can be made into products. They explained that at least one more year of testing on the products is still required.

This content was produced with the assistance of AI translation services.