Naver 'Dongne Sijang Jangbogi' Surpasses 100 Issues... Transaction Volume Increases by 1500%

[Asia Economy Reporter Buaeri] Naver's 'Neighborhood Market Shopping' has surpassed 100 markets.

On the 23rd, Naver announced, "Traditional markets have actively expanded their online business, and the transaction amount in the first half of this year increased by 1500% compared to the same period last year."

Launched in January 2019, Naver's 'Neighborhood Market Shopping' is a service that allows users to order fresh ingredients, side dishes, snacks, and more from local traditional markets based on their location, with delivery within 2 hours or on the same day.

According to Naver, the number of traditional markets providing the service expanded more than tenfold from 10 markets last October to 105 markets in just a year and a half.

The Naver Neighborhood Market Shopping service features 'market-specific ordering.' Users can select various products from multiple stores within a market and receive bundled delivery within 2 hours. The average repurchase rate is around 45%.

Naver plans to explore various synergies for the online expansion and growth of offline small and medium-sized enterprises (SMEs) by connecting producers and market merchants. Naver intends to gradually strengthen online operations by expanding the delivery areas of Amsa Market and Hwagokbong-dong Market to cover all of Seoul.

Kim Pyungsong, Naver Shopping Service Lead, stated, "Our goal is to provide services in 160 markets this year," adding, "We will convey the unique characteristics and value of traditional markets online to users and offer various support and benefits so that local traditional markets can experience a new renaissance."

This content was produced with the assistance of AI translation services.