Shinhan Financial Group Launches Second Campaign 'Building Endurance' with Creative Production
Introducing Various Easy-to-Do Eco-Friendly Activities and Practices for Everyday Life
[Asia Economy Reporter Kwangho Lee] Shinhan Financial Group announced on the 23rd that it will carry out the second campaign of the group's new brand channel 'Gibalhan Production,' titled the 'Building Endurance' series.
Gibalhan Production is an abbreviation for a production that discovers opportunities in Korea. It is a digital advertising communication platform created to discover new possibilities and support the growth of various members of Korean society, including startups, small business owners, local communities, and future generations.
Shinhan Financial operates Gibalhan Production mainly on social media platforms such as YouTube and Instagram to deliver the group's ESG (Environmental, Social, and Governance) activities in a more friendly and enjoyable way and to communicate effectively with all generations.
From March to May, Shinhan Financial successfully completed a social networking service (SNS) campaign supporting startups' advertising and promotion through the first series of Gibalhan Production, titled 'Creative Advertising for Startups.'
The newly launched second series, Building Endurance, is planned around the theme of eco-friendliness. It will proceed with the concept of nurturing the strength for a healthy and clean Earth?i.e., endurance?through stories on four themes: zero waste, zero carbon, zero plastic, and upcycling.
In particular, through collaboration with the famous YouTube channel and content lab VIVO TV, eco-experts' eco-friendly lifestyles and know-how were produced in the form of web entertainment videos. Additionally, broadcasters Song Eun-yi, Kim Sook, and Tyler, who are usually active in eco-friendly activities, appear together to introduce various easy eco-friendly activities and practical methods that can be done in daily life, encouraging subscribers to participate.
The Building Endurance videos will be released every Friday at 5 p.m. for eight weeks from July 25 to August 13 on Shinhan Financial's Gibalhan Production YouTube channel. On VIVO TV's YouTube channel, they plan to upload biweekly starting from August 2.
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A Shinhan Financial official said, "This campaign was planned to narrow the distance to ESG, which may feel somewhat unfamiliar, to empathize with customers about the importance of the environment, and to encourage starting with small actions. We will continue to do our best to fulfill our corporate social responsibility through active ESG management."
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