Imsil-gun Opens 'Local Food Happiness Market' at Osu Rest Area

[Imsil=Asia Economy Honam Reporting Headquarters Reporter Park Nosik] Imsil-gun, Jeonbuk, has opened the doors of the Local Food Happiness Market at Osu Rest Area.

On the 22nd, according to the county, the county held an opening ceremony for the Local Food Happiness Market at the Osu Rest Area on the Suncheon-Wanju Expressway and began selling ImsilN Cheese dairy products and excellent local agricultural specialties.

The opening ceremony was attended by County Governor Sim Min, Jin Namgeun, chairman of the county council, heads of agricultural and livestock cooperatives, and officials from Korea Expressway Corporation and Pulmuone Food & Culture.

To prevent the spread of COVID-19, the event strictly adhered to social distancing guidelines such as providing hand sanitizers, wearing masks, temperature checks, and limiting the number of attendees to ensure a safe event.

The Local Food Happiness Market expanded the existing cheese experience center by investing 510 million won of county funds to build a local food sales area.

Based on its unique architectural design, it is expected to become a popular attraction among expressway users and establish itself as a landmark of the rest area.

In particular, after its completion in March, over three months, 50 farms (businesses) and about 200 products were selected and offered, anticipating high consumer satisfaction.

The county expects that by offering various dairy products such as ImsilN Cheese, as well as excellent local agricultural specialties like chili peppers and thistle, it will greatly contribute to the actual income increase of local farmers.

It is also anticipated that the ImsilN Cheese brand will enhance the regional image and effectively promote the excellence of local agricultural specialties to consumers nationwide traveling on the expressway.

The Osu Rest Area Local Food Happiness Market is operated under consignment by the ImsilN Cheese Cluster Project Group.

The county is promoting the expansion of distribution networks so that local agricultural specialties can be sold not only at Osu Rest Area but also at rest areas nationwide and large retail stores.

County Governor Sim Min said, “We thank Korea Expressway Corporation and Pulmuone Food & Culture for their cooperation in approving the opening of the Local Food Happiness Market in the Suncheon direction of Osu Rest Area,” and added, “We will continue to take the lead in expanding distribution networks for excellent agricultural products to help improve the actual income of local farmers.”

This content was produced with the assistance of AI translation services.