Baskin-Robbins Introduces Ice Cream 'Drive Pickup' Service

Photo by Baskin Robbins

[Asia Economy Reporter Moon Hyewon] Baskin-Robbins announced on the 22nd that it has introduced a ‘Drive Pickup’ service where customers can receive ice cream directly in their cars.

The Drive Pickup service allows customers to stop at a designated location and have the products they pre-ordered through the mobile app ‘Happy Order’ delivered directly to their car by an employee. By entering vehicle information (color and license plate number) when placing the order, customers can receive their desired products at the specified time without getting out of their car.

The service is available from 10 a.m. until each store’s closing time, and for traffic safety, products can only be picked up at designated pickup locations specific to each store. Customers can check the pickup location on the map in advance when ordering through Happy Order.

Unlike the typical ‘drive-thru’ method where ordering, payment, and product pickup all happen in the vehicle, this service completes the payment step in advance through the Happy Order app, so customers only need to pick up the product, saving waiting time in the car. Additionally, since customers do not need to enter the store, contact with others is minimized, allowing for a safer service experience.

Baskin-Robbins will offer a ‘4,000 won discount coupon’ usable for Drive Pickup or in-store pickup via Happy Order from the 25th to the 27th. During the same period, customers using designated payment methods such as ‘Happy Pay’ (a one-touch payment service available at stores accepting Happy Points) will receive an additional benefit of up to 3,000 won.

Currently, Baskin-Robbins’ Drive Pickup service is available at about 600 stores including ‘HIVE Hannam’, ‘Seokchonhosu Branch’, and ‘Sinnonhyeon Branch’, with plans to expand to more locations in the future.

This content was produced with the assistance of AI translation services.