Emart24 "Artwork Share Ownership as a Prize"... Targeting the MZ Generation

Julian Opie's work 'Running Women'.

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 22nd that it is partnering with the art co-purchasing platform Art Together to offer ownership shares of Julian Opie's work 'Running Women' as a prize. While convenience stores have previously offered high-priced unique items such as cars and luxury bags as prizes, this is the first time an art investment product has been presented as a prize.

Emart24 is dividing the ownership shares of the artwork into a total of 4,400 pieces and will give 2 pieces each to the first 2,200 people on a first-come, first-served basis. Winners will receive a certificate verifying the artwork and ownership by the end of next month. The current value of 2 ownership pieces is 20,000 KRW. If more than 50% approval is obtained through a vote among co-owners, the artwork can be sold. Income from renting the artwork to business spaces such as department stores and hotels will also be distributed among shareholders according to their shares. Through Art Together's fractional trading service, owners can trade their shares like stocks.

Customers can participate in this prize event by purchasing event products and collecting 5 stamps on the Emart24 mobile application (app). The eligible products include 6,000 items from 10 brands such as CJ, Dongseo, and Lotte Chilsung, and one stamp is awarded for scanning the integrated barcode on the Emart24 mobile app after purchasing over 5,000 KRW. In addition to ownership shares of the artwork, participants can also receive KF94 masks and Emart24 mobile vouchers.

An Emart24 representative said, “Ownership of Julian Opie's work will be attractive to the MZ generation (Millennials + Generation Z), who value rarity and are interested in investment,” adding, “We will continue to strive to provide customers with unique experiences.”

This content was produced with the assistance of AI translation services.