Coffee Bay Tests New Menu at Directly Managed Stores and Conducts On-site Training for Franchisees
[Asia Economy Reporter Moon Hyewon] Coffee Bay announced on the 21st that it is testing new menu items and conducting on-site training through multiple directly managed stores.
Opened in 2009, Coffee Bay currently has over 600 franchise stores and operates a total of five directly managed stores (Gasan Direct Store, Daejeon Station Store, Gimhae Airport Domestic Terminal Store, Homeplus Ganseok Store, Homeplus Songdo Store).
Coffee Bay supports prospective entrepreneurs by providing operational know-how through stable direct store management, helping reduce risk and enabling stable startups. Recognized for well-established operational know-how and a win-win platform between headquarters and franchise stores, it has received a Grade 1 rating for four consecutive years in the 'Franchise Level Evaluation.'
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Baek Jinseong, CEO of Coffee Bay, stated, “It is important to reduce risks by testing operational policies that significantly impact store management in direct stores before introducing them to franchise stores,” adding, “We will continue to enhance startup safety by not only managing and maintaining franchise stores but also expanding direct stores.”
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