LG Household & Health Care's 'Luxury Brands' Achieve 89.3 Billion KRW Sales at China's '618 Shopping Festival'
[Asia Economy Reporter Seungjin Lee] LG Household & Health Care recorded sales of 580 million RMB (approximately 89.3 billion KRW) for six luxury cosmetics brands?Whoo, Su:m37, O Hui, belif, VDL, and CNP?on Tmall during China’s largest online shopping event in the first half of the year, the ‘618 Shopping Festival,’ which ended on the 20th. This represents a 70% increase compared to the previous year.
Among them, Whoo achieved a 72% growth compared to last year, ranking 5th among luxury cosmetics brands following Est?e Lauder, Lanc?me, La Mer, and Shiseido.
In particular, Whoo’s flagship popular product, the ‘Cheongidan Hwahyun’ set, ranked 3rd in single product sales across all categories on Tmall, following the iPhone 12 and Gree air conditioners, and secured 1st place in the cosmetics category.
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Additionally, Su:m37 grew by 90%, O Hui by 55%, CNP by 57%, belif by 68%, and VDL by 209%, showing significant growth centered on luxury cosmetics brands compared to the previous year.
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