Kyowon Group Launches Customer Engagement Event "Doyosae Song Challenge"

Kyowon Group announced on the 21st that its foreign language learning brand for early childhood and elementary students, 'Doyosae,' will hold the 'Doyosae Song Challenge' to strengthen communication with customers. Photo by Kyowon Group

[Asia Economy, reporter Kim Heeyoon] Kyowon Group announced on the 21st that its foreign language learning brand for early childhood and elementary students, 'Doyosae,' will hold the 'Doyosae Song Challenge' to strengthen communication with customers.

The Doyosae Song Challenge is an event where anyone can participate by uploading a video of themselves singing along to the commercial song "Nado Yosae Doyosae," featured in the Doyosae TV advertisement, on social media. The event runs until July 18. To participate, entrants must upload their video to Doyosae's official Instagram account and include the required hashtags (#DoyosaeSongChallenge #DoyosaeEnglish #DoyosaeChinese).

The "Nado Yosae Doyosae" commercial song is an adaptation of the children's song "When You Go to the Market," which is included in textbooks, making the melody familiar and easy for anyone to sing along. The lyrics have been rewritten to incorporate the brand name, which is a notable feature.

During the entry period, one participant whose video is selected as the best will receive a Samsung Bespoke Jet as a prize. In addition, 209 popular videos that receive significant support online, such as likes, will also be selected to receive various prizes. The winners will be announced on July 22 on the Kyowon Edu website and Doyosae's official Instagram account.

A Kyowon Group representative stated, "We hope that many children will showcase their individuality and talents by singing their own lively versions of the Doyosae Song. Moving forward, we will continue to offer high-quality educational content as well as a variety of enjoyable activities, so we can become even more approachable to our customers."

This content was produced with the assistance of AI translation services.