Paris Baguette, 'Silky Roll Cake' Guinness World Record 1st Anniversary Event

Paris Baguette ????????. Photo by Paris Baguette

[Asia Economy Reporter Moon Hyewon] Paris Baguette announced on the 21st that it has redesigned the packaging and prepared commemorative goods to celebrate the 1st anniversary of the Guinness World Record registration of its steady seller product, the ‘Silky Roll Cake.’

The goods include a white hand towel representing the silky roll cake’s sweet cream and a beige face towel symbolizing the moist cake sheet, both rolled up like a roll cake and placed in an actual Silky Roll Cake box to add a fun element. Starting from this day, customers who purchase over 20,000 KRW at participating stores nationwide will receive the goods while supplies last.

The packaging has been changed to a special film material that wraps the Silky Roll Cake, eliminating the inconvenience of the product’s outer surface peeling off. The product is also contained in a 100% recyclable transparent PET container, enhancing convenience for consumption and storage as well as environmental friendliness.

Meanwhile, the Silky Roll Cake, launched on May 11, 1988, has been continuously loved and was officially certified by Guinness World Records last year as the ‘world’s best-selling roll cake.’

This content was produced with the assistance of AI translation services.