Hyuns, Challenges Entry into Prostate Health Functional Food Market

[Asia Economy Reporter Lee Chun-hee] Huons has expressed its intention to enter the domestic male prostate health functional food market through a new functional ingredient, 'Sagunjachuextract powder.'

Huons announced on the 21st that its subsidiary Huons Natural recently obtained individual recognition from the Ministry of Food and Drug Safety for the 'male prostate health maintenance function' of Sagunjachuextract powder as a health functional food.

The acquisition of individual recognition for Sagunjachuextract powder is significant not only because it developed a new material for improving prostate health using natural substances but also as a result of government support and industry-academia cooperation.

In 2017, Huons signed an industry-academia cooperation agreement with Chungnam National University and secured exclusive rights by receiving technology transfer for Sagunjachuextract powder. The research team conducted a human application test to evaluate the efficacy of improving prostate symptoms on 135 men aged 40 to 75 with moderate symptoms (International Prostate Symptom Score, IPSS, 8?19) over 12 weeks at two domestic university hospitals. The results demonstrated significant improvement in the total IPSS score and detailed items such as residual urine sensation.

Benign prostatic hyperplasia mainly occurs in middle-aged and older men, especially those over 50. Due to the nature of urological diseases, many patients are reluctant to seek hospital treatment, often worsening the condition. Long-term medication for more than six months may cause sexual dysfunction side effects, increasing interest in complementary therapies such as health functional foods.

Accordingly, Huons plans to rapidly commercialize the new material confirmed to improve prostate health, anticipating high demand, and aims to become a new game changer in the prostate health functional food market.

Um Ki-an, CEO of Huons, said, "Many middle-aged and older men complain of prostate-related symptoms, but the available health functional foods and treatments are limited. Sagunjachuextract powder, which combines safety and efficacy as a natural material, will be a new option."

This content was produced with the assistance of AI translation services.