NH Nonghyup Bank Unveils 'NH Asset Plus' Ad Campaign Featuring Han So-hee and Kang Ha-neul

'Know Yourself, Know Your Assets' Slogan... Resonating with and Supporting the MZ Generation

[Asia Economy Reporter Kwangho Lee] NH Nonghyup Bank is launching two new advertisements for 'NH Asset Plus' featuring actors Han So-hee and Kang Ha-neul.

On the 18th, NH Nonghyup Bank announced the release of two new video advertisements for NH Asset Plus under the slogan "Know Yourself, Know Your Assets."

This campaign was designed to understand and support the concerns of the MZ generation, who value self-discovery and growth as core principles. The story follows the protagonist who, while searching for themselves, ends up discovering their assets. The ads are divided into two parts featuring Han So-hee and Kang Ha-neul, released in two phases.

Han So-hee, recognized for her acting skills last year in "The World of the Married," will appear in this advertisement showcasing a fresh and entertaining side closer to her real personality?cute and quirky?different from her previous drama characters.

The video featuring Kang Ha-neul is scheduled to be released on the 25th of this month. It portrays relatable stories commonly experienced in the workplace, designed to resonate with many viewers.

The advertisements can be viewed on NH Nonghyup Bank’s official social network service (SNS) channels such as YouTube, Facebook, and Instagram. To celebrate the launch, viewers who leave comments on the official SNS channels will be entered into a draw to receive emoticons of the advertisement models.

Kwon Joon-hak, President of Nonghyup Bank, stated, "We support those who are contemplating and challenging themselves for growth. We will continue to develop various ideas so that the 'Know Yourself, Know Your Assets' campaign can communicate with and encourage them."

This content was produced with the assistance of AI translation services.